Customer relations form the basis of a better performing and well integrated business. The trend of making a business successful primarily by word of mouth has changed dramatically. Today an amalgamation of technology, customer relations, business growth with a defined plan of action makes a business successful. Customer relations are based on communication, ease of flow of information and updated plan of action. With immediate and safe access to information, customer relations can be enhanced by inculcating a sense of loyalty and dependability between the customer and the organization. Organizations and industries can enhance this by providing immediate access to information on a product of interest. 

A company’s goodwill and eventual successful in today’s world is entirely dependent on the quality of products and the customer relation policies of an industry. Two Eyes policies include enhancing the direct communication between a manufacturer and a consumer, surpassing the intermediate personals. This has a very big advantage in the form that a public opinion about a product is directly given to a manufacturer. The communication is made possible via the smart phone technology where a mobile device is equipped with all necessary functions like instant messages, video calls and conferences, faxing etc to maintain contact.