Two Eyes communication strategies for integrating media and unified communication are built on the strategy for providing a customer with the best of both worlds. Both unified communication and media have some pros and cons and with aggressive and practical strategies, the cons can be overcome. The most important feature that overlaps both the media and unified communication is the ease in information sharing and enhancing the communiqué between two or more corresponding parties. Unified communication strategies of Two Eyes signify the use of advanced technological services and communication devices to enhance correspondence between social media users and service providers, etc. The technology like instant messaging, audio and video conferencing, IP modulated smart phones, etc. are used for this purpose.

Live production is another feature of social media that Two Eyes media solutions firmly believe in and consider it to be revolutionary feature that would not only enhance the communication but also inculcate a sense of belonging in a society. Live productions work in a systematic order bringing about change stepwise and a methodical manner. Live productions and the broadcasting nature make it a revenue-generating platform while being very safe and reliable and this eventually would lead to self actualization and inevitably, a better working and an informed society.