With the advancement in technology, the most effected aspect is the use of mobile phones. The whole facet of the mobile technology business has changed when the integrated communication capacity was integrated in a mobile handset and all the information was made accessible to a user with a single button. The smart devices like IP modulated smart phones, tablets, computers, fax machines, printing machines…etc. all are utilized under the integrated communication postulate and use the phenomena of a back up to ensure safety, no accidental loss of information, easy and accessible flow of information while cutting on cost and the manual labor front. The smart devices and software’s i.e. IP mediated smart phones with access to internet and networks, are used predominantly to attract sports fans. A whole new genre of technology has been introduced i.e. advertising and publishers, that design the persona of their employers and put it on the internet to attract fans.