The unified communication amalgamation with media results in not only a better connected world, but this also aids in a better flow of information. Social media has a tendency to give out fallacious news and reports and Two Eyes policies are directed towards negating this predominant feature associated with it. The customers and clients, using media, in order to garner, store and give away information, are all looking towards a connected world and the internet and technologically advanced gadgets usually dictates their behavior and preference to come to a place or utilize a feature.

Stadiums and arenas are the places where fans usually flock to by the dozens, and the feature of live production can be applied here. Live production in arenas and stadiums, by virtue of Two Eyes strategies, is made possible by equipping such places with the latest technology, equipment and software with a feature of transmitting it mitigating the physical distance barrier.